Hidrofer Closes PLMA 2025 with RenewedIdentity and Strategic Focus
Hidrofer concluded its participation at PLMA’s 2025 World of Private Label in Amsterdam with a strong presence and amessage of renewal. Marking 50 years of industrial excellence, the company used the event to showcase its rebranding — both visual and conceptual — and to reaffirm its position as a trusted partner for private label, retail and B2B solutions in the cotton segment.
Held on May 20–21 at the RAI Amsterdam Exhibition Centre, the fair welcomed thousands of professional visitors and decision-makers from across the globe. At Stand 10.E16, Hidrofer presented a redesigned brand identity under the claim “Beyond Cotton”, highlighting a journey built on precision, quality, trust and commitment to sustainability.
“After two intense and rewarding days, were turn with valuable insights, strengthened partnerships and a renewed sense of purpose,” shared the company. “This year’s edition was more than an exhibition — it was a platform for shared values, industrial vision and future-ready collaboration.”
TRUST, PRECISION
AND PURPOSE:
CRAFTING VALUE
BEYOND COTTON
Visitors explored the company’s expanded portfolio, including tailor-made solutions for Beauty Care, Baby Care, and Medical Devices — all supported by decades of expertise in cotton transformation, bleaching and hydrophilization. The stand design, marked by clean lines, tactile product displays and symbolic visual elements like butterflies, mirrored the brand’s ambition to evolve while remaining true to its core identity.
Hidrofer’s strength lies in its integrated value chain — from sourcing certified raw materials to delivering custom-made, high-performance solutions. This structure ensures full traceability, operational flexibility and consistent quality, empowering its partners with reliability at every step.
With exports reaching over 40 countries and a legacy rooted in responsibility and innovation, Hidrofer continues to consolidate its international presence and foster long-term relationships in the private label ecosystem.
The 2025 edition of PLMA was a milestone in more ways than one. It marked a new chapter for the company— one that looks confidently toward the future, backed by five decades of industrial know-how and a vision that goes beyond cotton.
